Optics is a Los Angeles–based clothing brand built around one core idea: seeing life simply. In a world that’s constantly loud and overstimulated, Optics focuses on clarity, restraint, and meaning. Our philosophy, SMPL, represents stripping things back to what matters. The clothing isn’t flashy, but it speaks to those who appreciate intention, balance, and perspective. Inspired by everyday life in LA, Optics is about how you see the world—and choosing to see it clearly.